Nido Landing Page
Web Dev
About The Project
Led UX/UI design for Nido’s landing page, incorporating animated hero section and emotionally resonant visual language:
Designed a dynamic hero animation showcasing Nido’s nest and bird theme, replacing parallax with lightweight motion to preserve performance and minimalist integrity
Structured the site for emotional and functional clarity, with intuitive sections highlighting product benefits, cognitive ease, and visual warmth
Applied memory psychology and user-centered principles (e.g. recognition over recall, progressive disclosure) to reduce friction and enhance usability
Used a consistent brand palette and type hierarchy to balance approachability with professionalism
Delivered assets in CMS-ready formats for collaborating across image generation and front-end prep to ensure brand fidelity from design to deployment
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