Flowstate
Flowstate
Flowstate

Nido Landing Page

Web Dev

About The Project

Led UX/UI design for Nido’s landing page, incorporating animated hero section and emotionally resonant visual language:

  • Designed a dynamic hero animation showcasing Nido’s nest and bird theme, replacing parallax with lightweight motion to preserve performance and minimalist integrity

  • Structured the site for emotional and functional clarity, with intuitive sections highlighting product benefits, cognitive ease, and visual warmth

  • Applied memory psychology and user-centered principles (e.g. recognition over recall, progressive disclosure) to reduce friction and enhance usability

  • Used a consistent brand palette and type hierarchy to balance approachability with professionalism

  • Delivered assets in CMS-ready formats for collaborating across image generation and front-end prep to ensure brand fidelity from design to deployment

Links

Contact

unsplash.com/@reddfrancisco