For Nido, I led the creation of all branding assets, from the logo to product animations and custom imagery, ensuring a cohesive visual identity that reflected our core values of clarity, warmth, and intelligence. I used a mix of tools including Photoshop, AI-based design software, and motion design platforms to craft visuals that felt both elevated and approachable. Every asset was intentionally designed to align with Nido’s voice and experience, reinforcing our position as a minimalist yet powerful relationship tool.