I developed graphics and cultivated content strategy for the NFL Fantasy Instagram account, the largest fantasy football social media presence in the world. My work focused on creating visually compelling, on-brand content that resonated with millions of fantasy players each week. By aligning creative direction with key fantasy trends, player narratives, and engagement data, I helped elevate the page’s relevance and reach during peak season. From real-time memes to stat-driven visuals, every asset was crafted to entertain, inform, and fuel the competitive spirit of the fantasy community.