Builder + Strategist

Niran Chattha

https://www.linkedin.com/in/niranchattha/

Summary

I’m a builder and believer, drawn to where technology meets human experience. With a background in Business and Sustainability from the University of Michigan, I thrive in the space between systems and storytelling - blending strategy, creativity, and impact.

My path has taken me through venture capital, startups, public relations, and the world of sports, including time in the NFL and consulting. Along the way, I’ve learned how to design products that resonate, communicate with clarity, and connect with people from all walks of life.

Right now, I’m creating Nido, an AI relationship assistant that helps people remember what matters and act with intention. Designed for those juggling dozens of conversations across work and life, Nido captures the details, from meetings to milestones, and transforms them into intuitive memory. It’s not a CRM, not a notes app, but something in between: a minimalist tool that makes context easy to access, relationships easier to manage, and outreach more human.

Outside of work, I'm passionate about gamification, coaching, and systems that inspire personal growth, from my fantasy football project Fantasy Titans, to the relationships I’ve built across communities. Whatever the setting, I try to leave people and products better than I found them.

Driven by curiosity and a builder’s mindset, I design tools and systems that help people think clearly and act meaningfully. Whether crafting interfaces, automations, or entire product flows, I focus on high-impact work that blends utility with clarity.

Work Experience

Co-founder

2024 - Present

Nido

At Nido, I helped take the product from idea to reality, shaping its vision, experience, and go-to-market strategy.
I was integral in core product ideation, rebuilt the front-end UX/UI, and ideated key concepts around memory, search, and tasking. Beyond product and design, I spearheaded our GTM strategy, conducted outbound sales, and drove early market research. My role sits at the intersection of product, design, and strategy - ensuring the product isn’t just functional, but concretely aligned with what people actually need.

Spearheaded core product ideation and contributed heavily across feature design, semantic search, memory capture, and tasking.

Rebuilt the entire front-end UX/UI from scratch to deliver a clean, intuitive, and responsive experience.

Led high-touch and organic go-to-market efforts, including outbound sales, discovery calls, and user onboarding.

Designed and developed most creative assets - logo, animations, website, and product visuals - establishing a cohesive visual identity.

Built and executed Nido’s branding strategy, aligning positioning, messaging, and tone with user behavior and emotional resonance.

Conducted deep market research across industries and performed initial financial analysis to guide product-market fit and early strategic bets.

Strategy & Operations

2023 - 2024

Early-Stage Startup

At an early-stage startup, I drove operational execution across product, systems, and internal workflows. I automated key processes to reduce manual overhead, built internal documentation and tracking tools, and contributed to product ideation by identifying opportunity areas and supporting implementation. My work spanned high-leverage tasks that helped the team move faster and operate more efficiently during a fast-paced, build-heavy phase.

Automated recurring operational processes to improve team efficiency and reduce manual workload.

Built internal documentation systems and tracking tools to support transparency and execution across functions.

Contributed to product ideation by identifying opportunity areas and collaborating on early feature planning.

Managed cross-functional priorities to ensure smooth execution during high-volume build cycles.

Supported core operational infrastructure during the startup’s formative stage, enabling faster iteration and team alignment.

Strategy & Emerging Content

2022 - 2022

NFL

During my time with the National Football League, I led creative and strategic initiatives across two core areas: product innovation and social media. I built and pitched a prototype for a gamified fantasy football experience to senior leadership, while also running media strategy and designing visual content for both NFL Fantasy - the largest fantasy football page in the world - and NFL Up, the league’s platform targeting women, children, and diverse audiences. My work spanned graphic creation, platform engagement, and strategic content direction to help modernize and expand the NFL’s digital presence.

Designed engaging visual content for NFL Fantasy, helping grow the world’s largest fantasy football social media account.

Created graphics and ran media strategy for NFL Up, a platform focused on connecting with women, children, and underrepresented communities.

Developed and pitched a gamified fantasy football prototype to over 30 NFL product stakeholders, aimed at capturing younger audiences and revitalizing the fantasy space.

Conducted market research and authored a strategy report on integrating gambling functionality into the NFL Fantasy app, targeting increased market share.

Venture Capital Analyst

2021 - 2022

VSC Ventures

At VSC Ventures, I worked as a Venture Capital Summer Analyst, helping identify and evaluate early-stage startups with strong ESG potential. I played a key role in structuring the firm’s investment lens, crafting strategic categorization systems, and communicating actionable insights to partners. I also supported PR efforts for portfolio companies, contributing to media outreach that helped founders gain visibility in top-tier outlets.

Evaluated pre-seed and Series A startups with a focus on ESG innovation, performing diligence to assess product viability, market trends, and strategic fit.

Developed a six-category ESG classification framework, enabling the firm to diversify its investment strategy and proactively track sustainability themes.

Helped launch features for startups in Forbes, Rolling Stone, Fortune, and Crunchbase, enhancing visibility and credibility for portfolio companies.

Participated in the early-stage ideation of an ESG fund (before company thesis) that launched the year after my internship.

Skills & Tools

Product Strategy

Product Analytics

UX/UI Design

Graphic Design

GTM Positioning

Financial Modeling

Workflow Automation

Market Research

Photoshop

Cursor

n8n

Zapier

Office

Office

Figma

v0

Framer

React

Rive

Education

University of Michigan

Bachelor of Business Administration — 2023

Minor in the Environment — 2023

Erb Institute Fellow (Business & Sustainability)

Awards + Publications

2019 Coca-Cola Scholar

150/130k+ applicants

Van Andel Arena Economic Impact Report

Led First Student Group to Publish an EIR at UofM

Van Andel Arena Economic Impact Report

Led First Student Group to Publish an EIR at UofM

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